elevator rap

the following is the elevator rap from

The Cluetrain Manifesto:
The End of Business as Usual

cluetrain.com

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Elevator Rap
David Weinberger

when

(Inter)networked
Markets meet (Intra)networked
Workers

The connectedness of the Web is transforming what's inside and outside your business — your market and your employees.

Through the Internet, the people in your markets are discovering and inventing new ways to converse. They're talking about your business. They're telling one another the truth, in very human voices.
There's a new conversation Intranets are enabling your best people to hyperlink themselves together, outside the org chart. They're incredibly productive and innovative. They're telling one another the truth, in very human voices.

between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices.
You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures.

Or you can join the conversation.

	when
(Inter)networked Markets	meet	(Intra)networked Workers
*The connectedness of the Web is transforming what's inside and* outside your business — your market and your employees.**
Through the Internet, the people in your markets are discovering and inventing new ways to converse. They're talking about your business. They're telling one another the truth, in very human voices.	There's a new conversation	Intranets are enabling your best people to hyperlink themselves together, outside the org chart. They're incredibly productive and innovative. They're telling one another the truth, in very human voices.
between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures. Or you can join the conversation.