A Nation of Net Have-Nots? No
July 5, 1999 Thomas A. Stewart
"Up on the Web is a polite [sic], in-your-face document
called The Cluetrain Manifesto. The work of four
longtime Web denizens, it's the subject of talk even in
establishment places like the Conference Board."
Article is not on site. Available for payment through
the gluetrain manifesto:
a cluetrain parody
"A powerful inter-galactic conversation has begun. Through
the Internet, people are discovering and inventing new
ways to waste time at work, download naughty pictures, and
build pipe bombs. As a direct result, things are getting
really weird -- and getting weird faster than the parking
lot at a Grateful Dead concert."
Really good and really funny! Highly recommended. Our hats
are off to whoever did this.
Net Thinkers Tell Businesses: Get A Clue
"Established businesses that support the status quo will
find it disturbing. Entrepreneurs and guerrilla marketers
who thrive in changing markets will find it
stimulating.... You want your thoughts provoked? These
guys are provoking."
Web Marketer's Guide to the Cluetrain
April 30, 1999 Cliff Allen
"...it's clear that the Cluetrain Manifesto will lead to
increased communications with the wide range of people who
make up a company's community."
The Electronic Connection
April 21, 1999 Sean Carton
"It's a powerful vision and one that I think resonates
with a lot of us whether we immediately 'get it' or not.
The web and the Internet revolution hasn't been a loud,
noisy one. Instead, it's been a gradual process of many of
us figuring out how to best use these new tools we've been
gifted with. Even though our corporate parents haven't
figured it out yet, we've all begun to figure it out. The
Cluetrain Manifesto's the first time its been put into
Getting clued on Y2K disclosure
April 19, 1999 Mitch Ratcliffe
"I had the good fortune to be the moderator of the first
public discussion of the Cluetrain Manifesto, a document
written by a group of rebel marketers who recognize that
the way their profession has practiced its craft will be
the downfall of companies that don't change."
just a link
April 17, 1999
See if you can find it. Subtle but tasty.
The Vancouver Sun:
April 17, 1999
"Created by members of the Net Generation, this site is
aimed at old-line corporations in the hopes of getting
them to understand what the Internet is and does. In other
words, it wants to give them a clue."
Makes us sound a little like the Pepsi Generation... but
hey, we're grateful for the link.
April 15, 1999 Jack Schofield
"If you are sorry you haven't a clue, it's time to read
the 95 articles that Chris Locke and friends have nailed
to the Web at www.cluetrain.com It's a primer on Internet
The Mining Company:
Computer Industry - Electronic Commerce
April 15, 1999 Paul Epps
"Clues you can use to discover the human voices inside and
outside your business."
Spring Internet World '99:
The Cluetrain Roundtable
April 15, 1999 Doc Searls, David Weinberger, Glee Cady, Jim Sterne, Mary Lu Wehmeier
"...join two of Cluetrain's ringleaders -- Doc Searls and
David Weinberger -- and other industry notables for the
first public conversation on the topic that's sweeping the
CompuServe Business Channel:
Clueless on the Internet (members only)
April 12, 1999 Mike Bayer
"Over the past two weeks, thousands have flocked to this
Web site to read the 'Cluetrain Manifesto,' a creation of
four marketing gurus who have renounced Internet
marketing-as-usual. Word of the site spread quickly, and
WSJ Front Lines writer, Thomas Petzinger Jr. (www.petzinger.com)
called the site 'brilliant' in his April 9 column. The
site is an example of how fast networked markets can get
self-organized. It may be another sign that if Internet
firms can't figure out what the Web is they may soon
The Institute for Developmental Relationship Marketing:
Watermelon Seeds and the Cluetrain
April 12, 1999 David B. Wolfe
"The forms [advertising] takes in broadcast media, print
and other venues is still driven by attitudes and idioms
that were shaped in an era when vendors did largely
control markets. Those who create advertising messages
must change their assumptions about and attitudes toward
consumers. They need to learn new language styles,
language styles that are authentic, empathetic,
vulnerable, and above all, that are deferential, not
Companies get a clue about the Net: It's not just business as usual
April 12, 1999 Dylan Tweney
"A small band of provocateurs calling their project "the
Cluetrain" issued a challenge to corporations late in
March: Wake up to the fact that the Internet is anarchic
and beyond your control, learn how to use the Net to talk
with your customers and employees like real people, and
lighten up a bit."
The Wall Street Journal:
Web Rebels Try to Make Managers Talk Like Humans
April 9, 1999 Thomas Petzinger, Jr.
"GET A CLUE, corporate America. Your Web strategy stinks...."
"Fortunately, there's still time for clueless companies to
get clued in. The shortcut begins at www.cluetrain.com.
Over the past two weeks, thousands have flocked there to
read the 'Cluetrain Manifesto.' Hundreds have sworn to the
document by signing their names. Some of the signatories
are probably your customers. A few may be your employees.
THE MANIFESTO is the pretentious, strident and absolutely
brilliant creation of four marketing gurus who have
renounced marketing-as-usual. They are Doc Searls, a
former flack from Silicon Valley who now helps publish
Linux Journal; David Weinberger of Boston, a consultant,
Web publisher and frequent National Public Radio
commentator; Rick Levine of Boulder, Colo., a top designer
for Sun Microsystems; and Christopher Locke, an Internet
visionary who runs a one-man shop called Entropy Web
Consulting, also in Boulder."
transcript of the April 9 cluetrain chat with Tom Petzinger.
TechSightings - Andover News Network:
The Cluetrain Manifesto
April 8, 1999 Robin Miller
"I've been looking for something like The Cluetrain
Manifesto for a long time. If you have a moment, please
piece I wrote in early 1998 for David Hudson's
rewired.com, then come back. I'm not going to say The
Cluetrain Manifesto is exactly what I had in mind back
then, but it's not far off. It makes some important points
about how Internet-based 'flat' communications are
changing the world by destroying hierarchies and opening
new channels of communication."
The Discourse of the New Marketplace
April 7, 1999
"The preamble of the Cluetrain Manifesto (CM) reads: 'We
are not seats or eyeballs or end users or consumers. We
are human beings - and our reach exceeds our grasp. Deal
with it.' This message, and the 95 Theses that follow, aim
squarely at the coquettish corporate world and companies
who continue to squander their online communication
opportunities. The CM feels that inevitably, naturally,
the relationship between consumers and employees of the
companies that serve them will evolve as the two factions
- gasp! - talk to each other. The CM tells corporations to
encourage this discussion, to remove stale market
positioning claims and hackneyed mission statements and
instead foster discourse - in short, get out of the way or
be squeezed out."
San Jose Mercury News:
Manifesto on 'global conversation'
April 5, 1999 Dan Gillmor
"...the document is aimed primarily at corporate
America, old school, from Internet-empowered customers.
Here's the above-all-others point: 'We are not seats or
eyeballs or end users or consumers. We are human beings
-- and our reach exceeds your grasp. Deal with it.'
....the Cluetrain work is moving swiftly around the
Net. Call it word of mouse or whatever, but the quartet
of Cluetrain authors -- Rick Levine, Christopher Locke,
Doc Searls and David Weinberger -- has created
Business and Economy > Marketing
"Cluetrain Manifesto - urging corporations to speak in a
human voice and join in the global conversation that
the internet enables. Advocating openness and other
changes in corporate body language."
PC World News:
The Speed of Naught
April 2, 1999 Eric Bender
"The real insider
story of Microsoft would be a genuine thriller. But to learn the
changing rules of business, you're better off shelling out for
FastCompany, The Industry Standard, or your other favorite business
publication. Or even skimming the ads in any newspaper, or just
cruising the Web for thought-provokers like the Cluetrain Manifesto."
April 1, 1999 Darrell Ray
"But all these
[new-age management advice books, Blur, The Road Ahead, ...] pale in
comparison to the Cluetrain Manifesto."
Run No. CLXV
April 1, 1999
denunciation of corporatese and an updated version of Luther's 95
Theses for people who don't have any serious papal abuses to worry
about. Frankly, we're big fans of Clue Train's brand of anti-pabulum pabulum"
Bill Gates still doesn't get the Net
March 30, 1999 Scott Rosenberg
"By coincidence, the week that Gates' book hit the
stores also saw the arrival on the Net of a funny,
insightful manifesto against just the kind of
impersonal corporate language in which "Business
@ the Speed of Thought" speaks. The Cluetrain
Manifesto is the work of a quartet of Internet
provocateurs who argue that the Internet is rapidly
transforming not just the speed but the tenor and
content of business communications." ...
"What the authors are saying is that the very voice
Bill Gates uses in "Business @ the Speed of
Thought" is being rendered obsolete by the
technology he espouses. Though predictions of the
demise of marketing-speak often prove to be
wishful thinking, there's plenty of evidence out
there to back the Cluetrain argument."
Ok, Sparky, here's the deal - Manifesting net savvy to
the excessively well-groomed.
March 30, 1999 Thomas Matrullo
possibly get a bunch of Geeks ventilating to this extent?
...[cluetrain] - an in-your-teeth look at the misfire we call
marketing on the Net."
Nice juxtaposition of "in-your-teeth" and "misfire"
there, Tom. Love that blow your brains out or get on board now
Sharpening The Company: 95 Theses alert corporations to
power of customers online
March 30, 1999 Lisa Greim Everitt
Internet creates information conduits overnight, corporations are
hiring more publicists and hiding behind more marketing jargon and
legal disclaimers than ever before. 'Our point is not to go up
against companies,' Locke said. "Our point is to help companies
get it, to surface the conversation, to get it in play. Here's
market research you're not getting from Meta, Giga, Forester.'"
Get a clue!
March 29, 1999 Dylan Tweney
"I'll admit, I was
starting to get a little jaded about Internet business since the
beginning of this year.... Reading this manifesto swept all that
away. It was like getting hit on the head with a Zen stick."
March 27, 1999 Jakob Nielsen
"The ClueTrain Manifesto lists 95 reasons Internet
business is different from traditional business. Much
overlap with my own comments on Web design over the last
five years. Despite the fact that this manifesto and my
own writings are online for everybody to read, I predict
that most big companies will still not get it because
their internal management structures are too well built
and capable of resisting customer-centricity until it's
too late. 80% of the Fortune-500 companies will be gone in
ten years (unfortunately I don't know which will be the
100 companies to change in time)."
Tasty Bits from the
TBTF for 1999-03-26: Clue train
March 26, 1999 Keith Dawson
"David Weinberger, Chris Locke, Doc Searles, and Rick Levine are
troublemakers in the same way Martin Luther was. They
aren't so much creating a revolution as announcing one.
They have nailed 95 theses to the door of worldwide business. The
message is: networked markets are conversations; business can
join the party or become roadkill."
Cluetrain Pulls Into the Station
March 25, 1999 Michael Fraase
"Get a great big
pile of sand and put it on your kitchen table. Notice that when you
add more sand the pile begins to collapse around the edges. All it
takes is a single grain of sand to start an avalanche. Such is the
state of business today: a pile of sand and one more grain is going
to make it topple.
Cluetrain is that one grain of sand, and the business avalanche
is coming so strong that it will make any Y2K problems seem like a
day at the beach."
March 25, 1999
"For possibly the
most important thing that you will read and see this year... the
spark that could ignite a huge change in business... the last
paradigm of the millennium... we strongly urge you to visit The
"Clue train getting louder.. hop on the
Slouching toward nowhere on Earth
January 28, 1999 Thomas Matrullo
"A key premise [of the cluetrain manifesto] is that a
shift is already transforming the commercial
landscape with unprecedented speed. Unless titans
of industry rethink their entire marketing strategy,
they say, those mega-companies that thrive on size,
volume and economies of scale, are about to find
themselves outpaced, outmarketed and